Ayrton and SGM Lighting are further expanding their sales structure in Germany with the appointment of Dennis Kampling who now supports the German team, with a focus on internal sales. Kampling joins the team alongside Jürgen Nordhoff and Tobias Winter.
Strengthening Internal Sales
The new role is aimed at further expanding customer and partner support in the German market. While Nordhoff and Winter are on the road as field sales representatives, Kampling will take over coordination of internal sales going forward, ensuring consistent availability for Ayrton and SGM customers in Germany.
Extensive Experience in the Entertainment Technology Industry
Dennis Kampling has worked in sales within the entertainment technology industry since 2006. His career began at Focon Showtechnic, where he handled sales for brands including Expolite in lighting and Chamsys in lighting control.
At BT.innotec, he went on to manage sales for Ayrton and LCPRO, before taking responsibility at cast C. Adolph & RST Distribution GmbH for the distribution of Jands Vista as well as network components and auxiliary products such as Green-GO Intercom and ELC. This was followed by a five-year detour into dry hire where, as an Account Manager at NicLen, Kampling gained further experience on the rental and customer-facing side of the industry.
Until 2025, he was also active in selling a visual audience communication system – initially for the Dutch company MediaCows, later for its successor, CrowdCows.
A Broad Network for Ayrton and SGM
With this background, Dennis Kampling brings a wide network and solid expertise in lighting, lighting control, network components and auxiliary products to his new role. Together with Jürgen Nordhoff and Tobias Winter, he aims to further strengthen Ayrton’s and SGM’s presence in the German market and reinforce customer support in inside sales.